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Cookie Policy

1. Introduction

This Cookies Policy explains how AfterEcho Ltd ("AfterEcho", "we", "us", "our") uses cookies and similar technologies through the AfterEcho website, platform and related Services.

This Cookies Policy should be read together with:

  • the AfterEcho Privacy Policy;

  • the Terms & Conditions;

  • any applicable consent notices.

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2. What Are Cookies?

Cookies are small text files placed on a user's device when visiting a website.

Cookies may help websites:

  • function correctly;

  • remember preferences;

  • improve security;

  • analyse performance;

  • improve user experience.

Cookies may be:

  • session cookies;

  • persistent cookies;

  • first-party cookies;

  • third-party cookies.

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3. Types of Cookies Used
3.1 Strictly Necessary Cookies

These cookies are necessary for the operation of the Services.

They may support:

  • login authentication;

  • account security;

  • fraud prevention;

  • session management;

  • platform functionality.

These cookies generally cannot be disabled without affecting platform operation.

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3.2 Performance & Analytics Cookies

These cookies may help AfterEcho understand:

  • how users interact with the Services;

  • system performance;

  • error reporting;

  • traffic patterns.

Analytics information may be aggregated where reasonably practical.

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3.3 Functionality Cookies

These cookies may remember:

  • user preferences;

  • accessibility settings;

  • language preferences;

  • interface selections.

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3.4 Security Cookies

Security-related cookies may support:

  • account protection;

  • suspicious activity monitoring;

  • authentication safeguards;

  • cyber security systems.

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3.5 Third-Party Cookies

Certain third-party providers may place cookies relating to:

  • payment processing;

  • analytics;

  • infrastructure services;

  • embedded functionality.

Third-party cookies may be governed by independent policies.

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4. Lawful Basis for Cookies

Strictly necessary cookies may be processed based on legitimate interests relating to:

  • security;

  • platform operation;

  • fraud prevention.

Optional cookies, including certain analytics or marketing cookies, may require user consent under applicable law.

Users may withdraw cookie consent where applicable.

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5. Managing Cookies

Users may manage cookie preferences through:

  • browser settings;

  • consent banners;

  • device settings.

Most browsers allow users to:

  • block cookies;

  • delete cookies;

  • restrict third-party cookies;

  • receive cookie notifications.

Blocking certain cookies may affect:

  • platform functionality;

  • login systems;

  • account security;

  • user experience.

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6. Analytics & Tracking

AfterEcho may use limited analytics technologies to:

  • improve reliability;

  • identify technical issues;

  • analyse service performance;

  • understand general usage trends.

AfterEcho does not intentionally use cookies to:

  • sell personal data;

  • profile users for intrusive advertising;

  • exploit emotionally sensitive information.

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7. Retention of Cookie Data

Cookie duration may vary depending on:

  • cookie type;

  • browser settings;

  • platform functionality.

Session cookies generally expire when a browser session ends.

Persistent cookies may remain for longer periods unless manually deleted.

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8. Third-Party Services

Third-party providers integrated into the Services may use independent cookies.

Users should review applicable third-party privacy and cookie policies where relevant.

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9. Changes to This Cookies Policy

AfterEcho may update this Cookies Policy periodically to reflect:

  • technological developments;

  • legal requirements;

  • operational changes.

Updated versions may be published through official platform channels.

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10. Contact

For questions regarding this Cookies Policy or data protection matters, users should contact AfterEcho through official platform channels.

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11. Final Ethical Position

AfterEcho recognises that trust, privacy and emotional dignity are central to responsible digital legacy preservation.

Accordingly, AfterEcho seeks to use cookies and data technologies with:

  • restraint;

  • proportionality;

  • transparency;

  • safeguarding awareness;

  • privacy-first principles.

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